Branded Fashion, Half the Price
Founder Beacon

Branded Fashion, Half the Price

How Global Overstock Becomes Local Treasure

Branded Fashion, Half the Price
Retail
Startup secured $6M funding on January 15th, 2025

Global brands toss out billions in unsold fashion each year, while emerging markets hunger for affordable, quality apparel—yet the gap remains staggering. With the global recommerce market headed toward $350 billion and Africa’s middle class booming by 12% annually, the race is on to redirect waste into profit. One fast-scaling startup is already seizing this cross-continental opportunity before it closes.

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