With user engagement plummeting across millions of apps—and 60% of new users vanishing within three months—companies are burning cash just to stay visible in a brutally competitive digital market worth billions. Yet, most products still rely on outdated loyalty tactics, leaving a glaring gap for creative, habit-forming engagement features. This wave of gamified experiences is doing for loyalty what social media did for connection—and today’s startup is already capitalizing on a market others are barely noticing.
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