Startup secured $3 million seed funding in April 2025
Social commerce in MENA is on the brink of a seismic shift: short-form video and personalized stories are shaping how an $80 billion regional market discovers and buys from local sellers, yet there’s a major gap in platforms empowering creators and small shops to truly connect with buyers. The race for video-first, story-driven commerce is just heating up—and the startup here is already accelerating in this fast lane.
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