Traditional e-commerce is losing ground as over 30 million digital storefronts struggle to keep up with what consumers now demand: real, personal, ever-changing social feeds—not static catalogs. With trust in user-generated content skyrocketing and the social commerce market booming (58% growth in just one region last year), there’s a massive gap for platforms that make UGC seamless. The startup profiled here is already proving how powerful—and urgent—this new model can be.
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